Every year, in a deeply rooted tradition that repeats with the punctuality of seasons, towards the middle of April, the tranquil and ordinary streets of Aguascalientes city turn into the vibrant epicenter of what could be considered Mexico's most prominent fair event: the National Fair of San Marcos. This celebration, which has established itself over the years as an unparalleled emblem of the capital of Aguascalientes, is not only recognized within national borders but has also gained international renown, attracting the attention and admiration of visitors from all over the world.

With over a century and a half of history and tradition, also known as the "Mexico Fair," it represents a true feast for the senses, a fascinating amalgamation of the best art and popular culture of the country. In this splendid setting, entertainment options are as varied as they are exciting, with an offer designed to captivate every member of the family. From spectacular concerts starring internationally renowned artists to the thrilling bullfighting series and the renowned livestock exhibition, considered one of the most important in Latin America, to a casino overflowing with adrenaline and fun, these are just some of the attractions that, year after year, draw the interest and massive attendance of millions of visitors, eager to live memorable experiences and immerse themselves in the vibrant festive atmosphere that characterizes this grand event.

The genesis of this colossal celebration traces its roots back to the year 1828 when the first edition of the fair took place in the vicinity of the Temple of San Diego, in November. At that time, the fair had an eminently commercial character, serving as a meeting point for local and foreign traders. However, it was during the 19th century, specifically towards the middle of that century when the festivities were moved to April, coinciding with the celebrations in honor of San Marcos, an ancient indigenous town located a few blocks from the main square of the capital.